At MICA, we are not your external agency;
we are your extended team!
TRANSFORM YOUR LABEL INTO A BRAND
WHO IS MICA INSIGHT?
We are a boutique beauty consulting firm that connects west to the east and vice versa. The two founders, Michael and Caspar, have been married for 12 years. They are united by love, and their passion for the beauty industry. Both of them have global life experiences and have cut their teeth in the top cosmetic and skincare conglomerates in the North American, Europe, and Asia.
WHAT DO WE DO?
MICA SERVICES
BRAND BUILDING FROM 0 TO 1
Design brand architecture with DNA pillars through combining tangible product benefits with emotional story-telling. Find out who your brand are, why you are different (POD) so you know where you are and where you should go?
GLOBAL BUSINESS DEVELOPMENT
West to east and east to west: we ceate market entry strategy based on the analysis of local industry trends, competitor product mapping, and consumer behaviour insights.
CORPORATE MANAGEMENT AND LEADERSHIP CONSULTATION
Unlock your team’s potential with collaborative coaching. Through fostering synergy and innovation across internal departments and external suppliers/partners to achieve business results
E-COMMERCE AND DIGITAL MARKETING FULL SERVICE
From agency vetting and management to ingredient testing and optimisation, we offer consumer studies, campaign ideation, earned/owned/paid media strategy. Unlike other agencies who may apply a framework or a template, we create them.
MICA INSIGHT: TRANSFORM YOUR LABEL INTO A BRAND
WHO WE ARE?
MICA TEAM
CO-FOUNDER
MICHAEL
Master of the Business Mind
Re-establish entire corporate structure and management process to ensure efficiency and efficacy.
CO-FOUNDER
CASPAR
The Friendly Marketing Ghost
“I believe passion for the world can ignite innovative ways of brand communications and is the key to sucess”
PARTNER
WING
Digital Wunderkind
“Creativity can change what we do and how we work together. Creative business is successful business!”
What BUSINESS PARTNERS are saying about MICA INSIGHT
Clarity and confidence
With MICA’s professional business consulting , I found clarity and confidence in my brand. The insightful strategy, dedication, and commitment have brought Nomel onto the international stage.
Melinda Wang
Nomelnomel.com
My business has transformed
Working with MICA unlocked possibilities I never imagined. Our business has transformed, both commercially and professionally.
Yisa He
Herbeast.cn
Turning point
MICA is a partner for us from idea initiation, product development, to global expansion. MICA is a partner at very turning point of the business. MICA is the partner for element8 to achieved goals that seemed unreachable.
Gerard Camme
Elementeight.com
Success Synergy: Bridging passion, purpose, and performance
FAQs
Why smaller team delivers bigger result
We are small but committed; we do not apply any framework or “best-case” study to all clients. We customise and we are flexible.
Why traditional consulting framework does not work anymore?
When it comes to corporate structure, a tailored process that helps individuals identify limiting beliefs, reshape negative thought patterns, and cultivate a growth-oriented mindset is key. People need growth mindset so do companies.
Why team diversity matters
A commitment to personal mindset coaching requires regular attendance to sessions, openness to self-reflection and change, and a willingness to actively apply learned strategies in daily life for optimal results.
Why creativity plays not only in brand communications but also strategic planning?
From mindset coaching, you can expect enhanced clarity, improved decision-making, the ability to overcome limiting beliefs, and a proactive approach to challenges. This often leads to increased confidence, greater life satisfaction, and progress in personal and professional goals.
How do we cost
Our fees vary based on the program selected and its duration. For detailed pricing and packages, please reach out to us for a tailored quote.
How do we always recommend starting with a cup of coffee?
Talk to us! We’ll schedule an initial consultation to discuss your goals, answer any questions, and determine the best plan tailored to your needs.
How do I know if the partnership is working?
You’ll recognize the effectiveness through observable changes: increased clarity in decision-making, a shift in perception of challenges, heightened confidence, and progress toward your goals. Additionally, consistent reflection and feedback sessions with your our team will help assess and track your growth journey.
Who can benefit from this such a small team?
Anyone seeking business growth can benefit from our partnership. Whether you’re facing challenges, aiming to elevate your performance, or simply wish to understand and reshape your team structure, our flexible service is designed to empower individuals within your business
Consultation
Ready to transform your business?
Let’s grab a cup of coffee and chat!
micainsight.com 